1/19/2024 0 Comments Aura appNecessary cookies are absolutely essential for the website to function properly. Use of them does not imply any affiliation with or endorsement by them. All product and company names are trademarks™ or registered® trademarks of their respective holders. Products offered by Aura are Not FDIC Insured, not bank guaranteed, and may lose value. Aura is not a bank or depository institution licensed in any jurisdiction. Before investing, consider your investment objectives and Aura’ fees. The content on this website does not constitute a complete description of Aura’s investment advisory services. Account holdings are for illustrative purposes only and are not investment recommendations. Any historical returns, expected returns, or probability projections are hypothetical in nature and may not reflect actual future performance. Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities. Pershing provides clearing and execution services and serves as qualified custodian for advisory assets of Aura clients. Aura and Pershing are not affiliated and none are responsible for the liabilities of the other. Brokerage accounts for Aura’s clients are established at Pershing, LLC (“Pershing”), a third-party SEC registered broker-dealer that is a member of the Financial Industry Regulatory Authority ( and the Securities Investor Protection Corporation ( Aura’s investment advisory services are available only to residents of the United States in jurisdictions where Aura is registered. By using this website, you accept our Terms of Use and Privacy Policy. All Aura portfolios have automatic tax-loss harvesting, which can help improve your portfolio's performance.Īdvisory services are offered through Aura Finance (“Aura”), an SEC registered investment adviser. And finally, direct indexing allows for much more efficient tax loss harvesting. With Aura, you have full fee transparency. While many robo advisors appear to have low fees, many hide high ETF expenses. Direct indexing also allows us to remove hidden fees. Don’t want to invest in tobacco or oil, just filter it out. Therefore, through direct indexing, we allow you to align your investments with your values with our customizable ESG (environmental, social and governance) screens. We believe the best investment plan is the one you can stick with, and the one you can stick with is the one you believe in. This means you're directly holding shares of the stocks in your portfolio. That is why we offer direct indexing - a feature typically only available to six-figure minimums. Most robo-advisors put you in a few ETFs through their “one-size fits all model.” Aura believes investing is not “one size fits all',' but should fit you. At Aura, we practice intentional investing and work with you to change your belief patterns and your behavior and build healthy, sustainable financial habits for life so you can increase your net worth and feel better about your finances. Financial security is not just about how much you have in your bank account - it’s about building the confidence to take control of your finances and designing a plan that enables you to live your best life today and your best, rich life tomorrow. Today, over 77% of Americans are experiencing financial anxiety and more than 20% of people making over $250,000 are living paycheck to paycheck. At Aura, we believe financial management is deeply personal and should fit you. However, their one-size-fits-all, “set and forget” approach has done little for managing financial anxiety and in fact, can contribute to harmful avoidance behavior. Since 2008, Robo-Advisors have leveraged technology to help individuals generate passive wealth. We’re offering the best personalized, expert support and algorithmic investing.
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